Originally broadcast at 2 p.m. EDT Monday, August 12, 2019.
Bill Moyers explains why soft power has no limits for nations around the world. Moyers, a broadcast journalist for more than four decades, details how hard power — force — has limits while soft power, the ability to persuade, is the opposite and therefore is able to persist. The Emmy and Peabody winner recalls his life as a journalist and gives three lessons he learned over his reporting career.
“A country succeeds with soft power when other countries admire its value, want to emulate its example and seek to achieve the level of prosperity and openness,” Moyers says. “In a way, the character of a country’s civil society is just as important as its official policies. Are its laws fair? Are its values appealing? Does it keep its word?”
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